Dutch fintech firm Adyen has partnered with Sephora SEA Digital to provide UnionPay SecurePlus payments option to Sephora’s customers in Hong Kong.

SecurePlus allows credit and debit payments to be executed within the merchant site, allowing a more seamless and secure payment flow. Additionally, the solution facilitates easier access to recurring payments for both credit cards and debit cards.

At present, Sephora’s online stores across Asia Pacific are equipped to accept UnionPay debit and credit card payments.

Adyen said that the UnionPay SecurePlus offering is complemented by Adyen’s comprehensive end-to-end solution for Sephora SEA Digital in Asia Pacific.

UnionPay International director of products Shuan Ghaidan said: “Online payment solutions are an integral part of our product portfolio, and UnionPay SecurePlus ensures our cardholders a safe and convenient online payment experience.

“Being able to launch SecurePlus on an established and global retail platform such as is a boon for UnionPay cardholders.”

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Sephora SEA Digital managing director Alexis Horowitz-Burdick said: “We have been working with Adyen to process payments on our online site across six markets in South East Asia.

“As validation of Adyen’s local know-how and our close working relationship, we are thrilled to be the first retailer to offer UnionPay SecurePlus on our e-commerce site in Hong Kong. We look forward to continue delivering a seamless shopping experience for our customers in the city.”